For a grocery range, Joe Fresh has come a long way and done some rad stuff.  Ladies’ gear and kid’s stuff is [as you can see] pretty awesome, but one of these things is not like the other.. what about the lame chino guy and his nude v-neck? Double yikes.

There has been some incredible fail when it comes to Joe Fresh’s limited menswear since its inception.  It was understandable in the beginning, but now that Joe Fresh is opening up standalone boutiques and going hyper expansion on the world, it’s no longer acceptable for their menswear to ultimately be a design joke.

Look at that poor guy.. he has a jaundice flesh colored v-neck over a white crew neck, with matching hued chinos and a pea coat that looks really out of place.  Top that look off with identically colored socks (shudder) and some circa 1984 loafers, and you’re got a super unfortunate look.  For Christ’s sake, even the kid has double leopard going on.. she takes this guy to the cleaners!

If you need any more assurance the men’s looks are weak, check out the look collage below – popped collars, puffer vests, [only] wide leg trousers, those hideous loafers and terrible color styling? Yeah.. it’s grim.

This stylist should not be allowed to put looks together for men ever again, and Joe Mimran needs a slap to the hand for creating such a lackluster men’s collection.