Following last Christmas’ Rodarte x Target insanity, the big box retailer is working with Justin Timberlake’s William Rast to create a low cost diffusion for sale in December.

Rast denim averages in the $150s to early 200s, which has me wondering what Target is going to pull through in their collection.  Denim is easier to produce at a lower cost, but fans of William Rast come for the thickness of the cotton and weave; if you take that away then you haven’t got anything for the brand to stand for.

We’ll have to see if this is just another play at a name to get hype and customer dollars.