Two US powerhouse lables, Levi’s and Brooks Brothers, have collaborated to create an range of denim made in the USA. In an effort to support and promote home industry and reaffirm America’s familiarity with the look of a Brooks oxford and a pair of Levi’s – a favorite amongst many.

The range will consist of the 501^® jean, 505^® (the zip-fly “sibling” of the 501^® jean) and the modern 514™ Slim Straight cut.  Each pair is crafted in a factory in LA [using imported materials] and will retail for $148.  These jeans will be available at Brooks Brothers boutiques nationwide and online after July 29, 2010.

What a clever way to reestablish a brand by using a cooperative effort between two houses – time will tell if this becomes a promotion trend, like the pop up shop.