In December of ’09, American Apparel put out an offer to Lookbook-ers – post yourself wearing AMAP, and they will pick a handful of hipsters to immortalize in a publication.
This collaboration project with what-I’m-wearing kids, Lookbook.nu and American Apparel has resulted in a 64 page, 123 outfit lookbook. The book itself is available online for free with promo code “LOOKBOOK” on American Apparel’s webstore. Not too shabby for a color keepsake, huh?
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