Vancouver Fashion + Style Blog | demiCouture

How To Create A Horrid Lookbook, Brought To You By Capelta
Monday November 02nd 2009, 5:35 pm
Filed under: 2009,adverts,corporate failure

No matter what a company may be hawking, whether it may be fur boots or pencil skirts, the lookbook is an extremely important customer and editor launch point. When a house has an embarrassing lookbook, it not only shames themselves but degrades their product.

Recently I came upon Capelta boots; apparently they’ve been featured within magazines and the like. I was curious about the brand so I explored further, and what a sight awaited!

Capelta appears to be catering to the club skank crowd, but this was too much. The photos looked like half the pages of Hustler were scanned and the boots digitally added. My personal favorites include one lady looking like she farted right before the camera went off, and another doing her best feral Gollum impression.

This kind of trailer trash implied sex image assault is best left to some back alley published gentleman’s magazine, not product advertisements.  If a company is shooting for lowbrow imagery, they could at least acquire a model that can do her job; this girl looks like a constipated escort.

If you wish to endure a flash based gallery and more of these images, don’t come crying to me when you’re sorry you did so.


3 Comments so far
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Those are the ugliest f-ing boots I’ve ever seen!

11.03.09 @ 1:47 am

I guess we all have different tastes, because I’m in love them.

11.04.09 @ 3:47 am

Ugh. I’m not a fan of any of those photos. The boots are alright, if you like fur.

11.06.09 @ 7:42 pm



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