Now this is the way for a company to use an app!

American Apparel has launched their iPhone Halloween contest app; basically you vote for submitted costumes or submit your own.  Winners receive a $100 gift certificate to AMAP for their creative efforts.

I wonder if AMAP will morph this downloaded app into something seasonal or more standard to the brand… it wouldn’t make sense to put this kind of cash into a program which has only a few days’ use.  Knowing American Apparel, they’ll have something up their glittery sleeves.

Download the American Apparel app here