Now this is the way for a company to use an app!
American Apparel has launched their iPhone Halloween contest app; basically you vote for submitted costumes or submit your own. Winners receive a $100 gift certificate to AMAP for their creative efforts.
I wonder if AMAP will morph this downloaded app into something seasonal or more standard to the brand… it wouldn’t make sense to put this kind of cash into a program which has only a few days’ use. Knowing American Apparel, they’ll have something up their glittery sleeves.
Download the American Apparel app here

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