The Gap Blatantly Rips Off American Apparel’s Ad Style

Friday August 21st 2009, 2:33 pm
Filed under: 2009

There are no two ways about it – these ads are identical.

Sadly The Gap has chosen to rip off American Apparel‘s trademark ad look for their new 1969 jeans campaign. What a shameful display from a company that is beginning to turn its brand around.

The similarities are overwhelming; use of helvetica bold in the main and brand text, white backdrop, and a semi provocative pose of a model with brown hair.

SHAME!

The Gap Blatantly Rips Off American Apparel's Ad Style

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It reminds me of Brooke Shields for Calvin Klein, the same pose everything but in a obvious way. “Nothing comes between me and my Calvins.” Or now, the Gap.

08.21.09 @ 10:08 pm

I knew that font looked familiar, you are so right!

08.22.09 @ 8:57 pm

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