Think you can design an original pair of jeans? Think that concept is an oxymoron? I sure do! Prove me wrong and enter LG’s DIY denim contest by creating a pair of jeans that are ‘fun, funky and “runway ready”‘.

Deets are below:

All design submissions will be featured in one of three regional competitions that will take place in Toronto, Montreal and Vancouver. Each submission will be modelled as part of a runway fashion show and judged by a panel of fashion industry VIPs. A winner will be selected from each of these three cities and will be flown to Toronto for a final contest announcement, where LG Electronics will crown Canada’s top “Under 25” denim designer.

The LG Denim DIY contest winner will receive:

· $5,000 endowment from LG Electronics Canada to design an original pair of jeans for Sears’ Nevada brand

· All three regional winners will win a trip to LG Fashion Week in Toronto

· Winners from the two other regional competitions will receive a 42-inch LCD television

Why enter?

· Pitch designs to fashion experts and network with industry VIPs

· Make valuable contacts with Sears, one of Canada’s largest mass market retailers

· Mesh with  the manufacturing side of the business and the process of bringing new fashion designs to market,

· Work under tight budget and time deadlines

· Exposure to Canadian fashion media (cross-Canada PR campaign will be engaged around the contest) and potential for gratis publicity and press coverage

LG is accepting only a small number of entries so please visit www.lg.ca/DenimDIY or send an e-mail to LGDenimDIY@gmail.com.